Innovation is born! Otero Menswear for the short(er) man up to 5’9’’


It’s official: Colorado-based Otero Menswear is pioneering with 3D Proportional Sizing to provide men 5’4’’ to 5’9’’ a better way to dress. Steve Villanueva, co-founder and CEO of Otero Menswear, is an enthusiastic Aspen lover, and a successful serial entrepreneur with decades of international business and sustainable and humane supply chain expertise in the fashion and wellness industries. We love that!

Innovation is born from the struggle

As is often the case, the most wildly successful and innovative products are designed by the person who experiences a problem, and has the will and resourceful creativity to solve it. At 5′ 7″ tall, Steve Villanueva has personally experienced a lifetime of frustration while searching for high quality menswear that actually fit him.

Otero Menswear is high-quality fashion-forward clothing and accessories intelligently designed for the shorter man’s height, body type, and size to ensure a fit that is intentional and precise from the width of the collar to the length of the hems. To create the perfect proportional fit for the shorter man, the team collected and analysed body measurement data from over 10,000 men who had heights ranging from 5’4’’ to 5’9’’ (1.63 to 1.75 meters). In each case, they studied body measurements essential to a comfortable, attractive fit (chest, waist, hip, inseam, height) and analyzed the ratios between these essential dimensions. The result was the proprietary 3D proportional Sizing methodology – Height (5’4’’ – 5’9’’), Size (s – xxl) and Body Type (triangular or regular) with 21 essential combinations.

How well a garment fits each individual body depends on how well the designer captures the essential dimensions, but if a sizing system doesn’t account for exact height and body type, then no garment will fit well. For example, a man with a chest size of 40” might be 5’5”, or he might be 5’8”.  Should these two men wear the same length shirt? Of course not! But in most stores, they both have to settle for a generic “Medium” size that looks awkwardly long or short.

Our unique 3D sizing allows for a more aesthetic appeal as the shirt looks properly proportioned to the individual’s body and provides a 

superior fit to typical ‘off-the-rack’ menswear.” – states Co-founder and CEO, Steve Villanueva.

Otero’s emphasis on inclusivity and self-confidence in the design of their men’s clothing label represents a new model for thinking, acting and speaking out on behalf of a customer segment that, globally, makes up over 40% of all men.

Since the advent of mass production, men’s clothing brands have designed to an imaginary “average” body type based on a man who is 5’10”-5’11”, resulting in clothes that are too long and disproportionately designed

for the shorter man. This approach completely ignores that fact that 40% of men are below 5’9”, and men in general have fundamentally differing body types, which is the key to an impeccable fit.

Colorado-based HQ. International Vision

With maturing age, we tend to become wiser, and realize the kind of life we want to live and how we want to contribute to our families as well as the larger society living a life of deeper purpose and meaningful relations. Colorado invites to a lifestyle unlike many places in the world with access to incredible nature during all seasons from skiing to trail running, and the Otero team lives an active, outdoor lifestyle. Our families are based in Colorado, and this is where we call home. The fact that some of our favorite towns in Colorado also sports the highest level of education, and entrepreneurial businesses, with a strong international worldview, we could not think of a better place to call our HQ and home.

Motivated by making a difference for people

Steve believes that he is most successful and most personally fulfilled when he is able to find a better way to do something and then share it with others—a better way that is practical and, most importantly, makes a meaningful difference in the lives of others. This belief is at the heart of the company and the driving force behind everything Otero Menswear does.

Rituals boosts confidence                                                                                                                               Being a shorter man can also come with a host of other challenges such as low self-confidence as society heralds height as a significant value to being a ‘real man’.

When a man dresses well, with clothing that is tailored to his needs, he feels confident and able to project the best image of the man he really is. Harvard studies have proven that affirming, repeatable morning behaviors (drinking coffee from a favorite mug, going for a run) send signals to your brain that reduce stress levels while improving self-confidence. “At Otero we believe that the act of putting on a finely-crafted garment that you know fits you well, is an essential, everyday ritual that helps prepare your brain for confidence and high-performance.” – says Steve Villanueva.

“What’s interesting about the studies is that physiological measures show that if you engage in a ritual prior to a potentially high-anxiety task, like speaking in public or solving a complex issue, you end up being calmer by the time you approach the task and more confident in what you’re about to do. Because of that, you perform better,” adds Brett Lawrence CFO and co-founder of Otero Menswear. He continues, “We would like Otero to be that confidence ritual. Our customers can rest assured that when they wear Otero, they look their best in apparel designed to fit their body type and height, so they can focus on other elements to perform at their best.”

Responsible Fashion Aiming To Empower 

Emphasising elegant simplicity, intelligent functionality, and high artistic quality is at the core of the brand, and so the Otero line features favorite basics that you will wear again and again. The launch line consists of a range of polos from basic everyday wear to high-end garments and t-shirts in best-selling styles and colors. All of the garments are created from the finest natural cotton fibers and feature Otero’s signature 3D Proportional

Sizing, and are affordably priced between $59 and $149. The strong and beautiful collection is complemented by a range of accessories handcrafted in durable, luxurious full grain leather by a family of Greek artisans, who have paired with the Otero designers to craft a custom line of products for professional men on the go.

The color palette highlights classic and all-around fashionable colors that are eye-catching in any context. Because the Otero team strongly believes in responsible living and sound business practices, the apparel and accessories are exquisitely crafted with classic lines and colors that will look fashion-forward for years to come.

Otero Menswear is available at



Rosé Jpegphoto credit: Joani White 

 Is this blush colored trendy drink here to stay ?


      Liquor store shelves and bar menus alike are all making way for ROSÉ, ALL DAY as the saying goes! It seems that winemakers are marketing their glamorous bottles (that often times look more like a beautiful designed perfume bottle on display) not just to the Hamptons jet set crowd anymore, but to the mainstream marketplace. It seems that these pink bottles have secured some prime real estate space on liquor store shelves as ROSÉ has come to be known as a symbol of necessary luxury, not just among the elite, and no longer has the stigma of being unsophisticated and sweet.

ROSÉ ALL DAY, I’ll drink to that!   Cheers. 


For more articles from Aspen Luxury Life see our online digital issue / summer 2017


Bye Bye Winter Blues! 6 skincare lines that will leave you feeling hydrated and refreshed this winter season.

Bye Bye Winter Blues!  6 skincare lines that will leave you feeling hydrated and refreshed this winter season.

Trendsetter - CoverLets face it ladies, winter can do some major damage on our skin!  With all of the products out there that promise to hydrate, moisturize, lift, tone and more it can be a consuming task just choosing a few that actually work.   I recently tried a few different products and I am sharing with you the ones that I will be packing in my winter travel bag so I can hit the slopes with the confidence in knowing that my skin regimen won’t be left out in the cold!


    OMG!  I AM OBSESSED.  This is a line that is on point with a natural philosophy and chalked full of  ingredients that WORK.  I am completely hooked on the the shea butter and organic BODY BALM product.  For years I have been lathering up with coconut oils and other lines that boast natural ingredients in search of the perfect lotions and body creams that really hydrate and this one made the cut.


$ Price Point that won’t break the bank!

Shop this eco-friendly skincare and makeup collection online at:



    With so many lines out there that promise to hydrate, rejuvenate, brighten, purify, sooth and detoxify all in one, well ladies… this one actually does! This German line is  beautifully packaged in a zen spa like manner, many of which are printed on recycled papers.  I especially love the slender tubes which are great for packing such as the hydrating jasmine infused eye treatment and face cream.  All products have been dermatologist tested and are certified with 70% organic plant ingredients which include jasmine, papaya, sandalwood, pomegranate and other natural blends that will leave your skin feeling toned and moisturized with that oh so fresh spa experience.


$$$$ Price Point – a bit of an investment, but your skin is worth it!

Shop online:



    This is a brand that came to my attention and I love that this is an all in one skin care regimen designed and created by a female dermatologist that strives for overall health & beauty from the inside out.  I particularly like that the Repair & Replenish night cream is a pump jar so you get the right amount every time without waste and having to scoop it out with your fingers…GENIUS!  Choose from essential kits or shop individual products from this line. LOVE THAT.


night-creme essentials-kit.jpg

$$$ Price Point – affordable for good skin care!



    I love this skin care especially for troubleshooting products that tackle specific areas such dark circles, acne, blotchy and sensitive skin needs. This line of skin care offers once daily cleansers, am / pm  regimens and specialized treatments such as masks that you can use as needed.  I especially love the value sets that are very reasonably priced.  The packaging defiantly looks like you just stepped out of your dermatologist office with medical grade products at a fraction of the cost with similar results. GOTTA LOVE THAT!

Urban Skin RX Jpeg.jpg

$$ Price Point – very affordable for good skin care!

Shop online



    I simply can not say enough about the Elite & Spa Collection from this over the top luxurious line of skincare. This amazing product line is manufactured in Israel and many of the products in the spa collection include healing  & rejuvenating mineral- rich dead sea salts that both exfoliate and moisturize your skin. This line is very indulgent and is beautifully packaged in a way that exudes luxury and elegance.  Great for gifts, or as a gift to yourself!



$$$ Price Point – a bit of an splurge, but your skin is worth it!

Shop online


  • CHUDA 

I adore these specialty healing creams that truly are remarkable in treating the daily stress that our skin endures such as sun, pollution, stress and more!  CHUDA was created by a female nuerosurgeoun and founder of a pain management clinic with a passion for healing.  This incredible line is enriched with specialized medical compounds  that are proven to reduce inflamation while healing and moisturizing all in one !  This is one of my favorite restorative creams, a MUST HAVE indeed!


$$ Price Point – affordable healing creams, worth every penny!

Shop online



SO THERE YOU HAVE IT LADIES!  Hydrate to your hearts delight this winter season with these must haves and be sure to let me know what you think.  

Enjoy ~ xo, Joani